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Covers modern challenges and topics in digital marketing, with chapters by different experts.
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eMarketing Framework:
Think → Create → Engage → Optimise
5th
Edition
Author
Rob Stokes
The book is intended to help marketers (students and professionals) understand how to work in a “marketing in a digital world” context that is, how digital technology, channels, data, and consumer behaviour are changing how marketing is planned, created, executed, measured, and optimized.
It’s structured around a framework often called Think → Create → Engage → Retain → Optimise (or in some editions: Think, Create, Engage, Optimise) which guides the marketing process in a digital environment.
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Frequently Asked Questions
How does the Booknest club work?
Each month, we select a new book for our members to read. We start with a live discussion, share weekly posts for open conversations, and host interactive live sessions to explore comments. At the end of the month, we wrap up with a special live session to reflect on the book before moving on to the next one.
Do I need to be an active participant to join?
Not at all! You can engage as much or as little as you like. Whether you prefer reading along quietly, sharing your thoughts in the comments, or joining our live discussions, Booknest welcomes all kinds of readers.
How are the books selected?
Our selections balance literary classics, modern gems, and diverse genres to keep things fresh and engaging. Members can also suggest books, and we occasionally hold polls to let the community decide upcoming reads.
Is there a membership fee?
Booknest offers free and premium membership tiers. While free members can access book selections and discussions, premium members enjoy exclusive perks like extra content, private Q&A sessions, and early event access.
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